Jackson Memorial is going to cooperate on branding, but that’s where it all ends.” “These people spend more money they bring their families…it’s all very good for the community. Rodriguez is leading the effort by the Greater Miami Chamber of Commerce, six medical institutions, World Trade Center, American Airlines, etc., etc., to make Miami an international destination for wealthy foreigners seeking healthcare. 1 not only means a stronger local economy, but improved healthcare for local residents as providers seek to “upgrade services to compete on a global scale.” 1 international gateway for healthcare,” Rodriguez announced to the world last month. Informally, this new, provider marketing tactic is called, “Inbound Medical Tourism.” Even less formally it’s called: “kickin ass and taking names.” It’s personified by Rolando Rodriguez, president of the Jackson Memorial Foundation in Miami. This outside pressure has also caused some providers to completely rethink their business model and aggressively seek new business from beyond a traditional marketing “territory” and existing medical “relationships.” Providers are now saying: Turnabout is fair play! It’s not a good trend – no matter what you’re selling.Īll this new, competitive pressure has awakened the competitive instincts in some US providers to first, get serious about protecting existing business. Not only is business slipping in the US, reputations are too. Commercial – and non-commercial customers – have been taking their business elsewhere.
Not only are the relationships being tested, they’re being lost. Steady “relationships” are being tested by promises of a better product, better service and a much better price. The Apple of everyone’s eye – Commercial Customers – is being wooed by competition from around the world.
The same lesson is being learned by US healthcare: In the marketplace, non-US providers have been actively stealing some good business. Everything I know about Competition I learned in Kindergarten – when a snot-nosed classmate stole my girlfriend from under my own snotty little nose!īack then, I was King of the Jungle Gym! I had a good product, good service – good manners to boot! From my wee, tiny perspective, I was The Competition – until Bruce Graham moved in and stole my girl.Īll I needed to know about Competition I learned that day: There’s always someone interested in your business.
0 kommentar(er)
